The Problem:
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The model: consultants (people who sell Scentsy) manually create a party link for their customers who want to host a party.
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The rewards: hosts earn product credits and half-price items based on sales, but they currently cannot track their progress or see who has ordered.
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The "flip": consultants use these parties to recruit hosts to become consultants themselves, often making it their first introduction to the business side.
The Solution:
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Move the host from a passive participant to an active affiliate
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Self-service setup: hosts can create and share their party (affiliate) links instantly.
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Live progress tracking: a dashboard shows sales and rewards as they happen.
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Gamified rewards: interactive milestones make earning product credits and discounts engaging.
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"Join" incentive: hosts see exactly how much commission they could have earned if they were a consultant.
The Impact:
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Host independence: a better interface allows hosts to manage their parties with less help from a Consultant.
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Consultant experience: by seeing customer orders and sales data, hosts experience firsthand what a consultant actually does.
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Easier recruiting: the simplicity of the process—combined with clear potential earnings—makes joining the company feel like a natural next step.
Phase 1: Give Shoppers the Ability to Create Their Own Rewards Links
This section lives only on a consultant's personal website (heidi.scentsy.us for example) on higher priced consumables like air purifiers, solo cartridge diffusers, limited edition warmers, etc.
Logged Out:
Logged In:
Link Created:
Phase 2A: Bring the Same Functionality to the Account Page
Scentsy.com
Consultant Sites:
Rewards Links Hub:
Phase 2B: Build Out a Rewards Portal
No Orders:
Orders? Yes! Rewards? No
Level 1/Rewards Unlocked
A Closer Look at the Elements in the Rewards Portal
Grace - Rewards Link takes hosts to the customer view of their party. Updates to that page coming in a later phase.
Host rewards status lives in the box that shows product credit and half price items.
Progress ring updates in real time and resets when the next level is reached.
"Want an extra $X?" always shows 20% as that is the minimum Consultants earn on purchases. This has been a helpful recruiting tool.
After doing interviews with Consultants, it was clear that the best way to give hosts a consultant experience was to have full transparency with party orders. Every order shows who ordered, what they ordered, and their cost.
We highly encourage hosts to communicate with their Consultant so make contacting them as seamless as possible.
Phase 2C: Time To Redeem Host Rewards
Nothing to Redeem:
Need to Redeem:
Already Redeemed:
Phase 3 (Future): Give Hosts the Ability to Redeem Without a Consultant
Phase 4 (Future): Replicate the In-Person Party Experience on the Party Page
Always working on an improved user experience. To see how these changes look in live, check out scentsy.com